These are the backbone of SEO. One of the challenges in link building is getting potential readers to know that you have got fresh fantastic content up there. Marketers are increasingly aware that social network promotion can be helpful in this department, but they sometimes forget that good old email works just as well! Use your email newsletter to let your subscribers know you have updated your site; include links to the new pages with brief descriptions. This will drive interested traffic to those pages, hopefully winning you backlinks if people see value in your content. Linking miracles can happen if your email newsletter goes viral via forwarding.
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